Some important information to increase your ranking on Google My Business (GMB)Google My Business (GMB) is a powerful way to grow your online presence and attract local customers. Here’s some important information to help you rank well on GMB and maximize its potential.
Claim and verify your GMB listing
To authenticate on your GMB profile.Google sends a postcard with a verification code to your business address. Verification is important for your listing to appear in search results.
But now Google does not send post cards as per the new algorithm, Google wants a 30 second video of your shop and then verifies it
Add complete business information
For CS, you need to provide complete information about your business including full company or shop name, exact address, phone number, website URL and operating hours. Ensure consistency across all online platforms to build credibility with Google.
Choose the right categories
For this you need to choose primary and secondary categories for your company or shop that accurately describe your business. Categories help Google understand your business and connect it to more relevant searches.
Add high-quality photos to your Google My Business profile
A great way to make your Google My Business (GMB) profile stand out is by uploading high-quality photos. These visuals play a vital role in creating a strong first impression and increasing engagement
Showcase Your Storefront
Include clear and inviting photos of your business exterior to help customers recognize your location easily. This is especially helpful for local customers trying to find you.
Maintain Professional Quality
Use high-resolution images and ensure proper lighting and composition. Blurry or poorly lit photos can discourage potential customers.
Provide complete information about your team
Also add photos of your team to create a personal connection with your audience. Doing this makes people trust your businesses, so showcasing your employees can build credibility and trust.
Primary business category
Choosing the right primary business category for your Google My Business (GMB) profile is important for visibility and attracting the right audience. This category helps Google understand what your business offers, so potential customers can easily find you in search results.
Encourage Customer Reviews
Positive reviews signal trust and relevance. Ask satisfied customers to leave reviews and respond to them promptly, showing that you value feedback.
Monitor Insights and Analytics
Review GMB analytics to understand how customers interact with your profile. Adjust your strategy based on this data to improve results.
By following these steps, you can create a well-optimized GMB account, enhance your local SEO, and attract more customers. Start now and watch your business grow!
Profile Optimization AL Tools for GMB
BrightLocal:- Optimizes GMB profiles, tracks local rankings, and performs citation building.
SEMrush:- Offers GMB listing audits and optimization recommendations.
Moz Local: -Ensures your business information is consistent and visible across search engines, including GMB.